Orlando’s 400-Foot Observation Wheel Rebranded as ICON Orlando

Orlando’s 400-Foot Observation Wheel Rebranded as ICON Orlando

Coca-Cola® Orlando Eye, I-Drive360 Announces New Names


IDL Parent LLC, owners of the I-Drive 360 entertainment complex on International Drive, announced a new name for its towering 400-foot centerpiece, the Coca-Cola® Orlando Eye, which is now ICON Orlando. The 18-acre complex has also been renamed as ICON Orlando 360.


“Since opening three years ago, the observation wheel has become an instantly recognizable part of the Central Florida landscape and

a catalyst for growth along the I-Drive corridor,” said Cindy Campbell-Taylor, vice president of marketing, sales and public affairs at

ICON Orlando 360. “As such, the new ICON Orlando name makes perfect sense as we introduce some key changes and position this iconic structure for the future,” added Campbell-Taylor.


The new ICON Orlando 360 will be adding several new “ICONic” experiences in the coming months, including:


•ICONic Annual Pass - Guests will get to enjoy 365 days of ICONic fun for at a special rate of $69 (plus tax).Price includes unlimited entrance to  ICON Orlando. Annual pass holders will also get to bring a friend at a discounted rate.


•Enhanced Fully Immersive Capsules –ICON Orlando capsules will

soon include Wi-Fi, as well as customized immersive experiences allowing guests the opportunity to personalize the ride.


•FUN IN THE SKY: Private Party Capsule–For adults only, the private party capsule features complimentary beer/wine and a private bartender for up to 10 guests. Guest can also upgrade to a second rotation and enjoy the flight a little longer.


•ICONic Every Night: Nightly Light Show–Coming later this year, ICON Orlando will come alive even more with an enhanced synchronized nightly display incorporating the courtyard fountains.


Other changes on the horizon at ICON Orlando 360 include the new high

-tech Justice League: A Call for Heroes experience at Madame Tussauds

Orlando and the Orlando Star Flyer, a massive swing ride that gives extreme thrill seekers one-of-a-kind, open-air views of Orlando from 425 feet above ground.


The ICON Orlando 360 rebrand comes as the complex nears 100 percent occupancy and the ownership company, IDL Parent LLC, shifts its focus from development to management, with enhancing the guest experience.


ICON Orlando 360 is a one-of-a-kind dining and entertainment complex in the middle of Orlando’s world-famous International Drive. With more than a dozen restaurants and bars, it also offers a central courtyard and fountain with choreographed water displays, live entertainment and much more.


Located at 8401 International Drive, Orlando, FL 32819, the new web address for ICON Orlando is www.iconorlando.com

ICON Orlando

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17 May 2018